All products that an organization sells are its

All products that an organization sells are its

• A. Product Range
• B. Product Portfolio
• C. Primary Research
• D. Product Mix

Answer: (B)

The key idea is that the product portfolio represents all the products a business sells across every line and category. It’s the complete collection that shows the firm’s overall product offering and how it’s diversified. A product range, by contrast, is more about the breadth within a specific line rather than the entire business. Primary research isn’t related to the set of products at all, and while a product mix can refer to the combination of products a firm offers, the term most directly describing every item a company markets is the product portfolio.

The key idea is that the product portfolio represents all the products a business sells across every line and category. It’s the complete collection that shows the firm’s overall product offering and how it’s diversified. A product range, by contrast, is more about the breadth within a specific line rather than the entire business. Primary research isn’t related to the set of products at all, and while a product mix can refer to the combination of products a firm offers, the term most directly describing every item a company markets is the product portfolio.